No. 01
Issue / Spring 2026
Software,
re-engineered
for the AI era.
Herowebs is a London-based studio building AI-native web platforms, automation, and product teams for ambitious operators in the UK and worldwide.
02
Manifesto
A studio, not a software factory.
We are small on purpose. Senior engineers and designers, working in tight teams, on a small number of important products. We obsess about the surface, the system, and the economics behind both.
A — Senior, embedded
No project managers between you and the people building. Engineers and designers communicate directly with founders, operators, and engineering leaders.
B — Outcome-priced
We price by the engagement, not the hour. Fixed scopes for product launches, monthly retainers for embedded squads, day rates for advisory only.
C — Built to last
Every codebase we ship is documented, tested, and handed over with a playbook. Your team owns the system from day one.
03
Services
Five disciplines, one studio.
- 01 AI Platforms Production-grade products with LLMs at their core. →
- 02 Web Platforms Marketing sites and SaaS dashboards that convert and scale. →
- 03 AI Automation Operational workflows replaced by software that thinks. →
- 04 Product Engineering Embedded teams that ship like a senior in-house team. →
- 05 AI Strategy & Audits Independent advice for boards investing in AI. →
04
Selected work
A handful of recent engagements.
Lattice Capital
Private credit
AI underwriting copilot that ingests loan packets, drafts memos, and flags covenant risk for analysts.
Read the case study →
Northwind Logistics
Supply chain
A global ops dashboard with embedded agents triaging exceptions across 14 carriers in 6 markets.
Read the case study →
Fettle Health
NHS digital
Patient-facing intake platform that reduced clinic admin time by 41%.
Read the case study →
Brimm & Co.
Editorial commerce
A headless storefront with AI-driven merchandising for a 130-year-old British retailer.
Read the case study →
05
Operators
Trusted by founders, boards, and engineering leaders.
06
Process
Discovery → Prototype → Ship → Operate.
Most engagements begin with a two-week paid discovery. By the end, you own a working prototype, an architecture memo, and a phased plan you can spend or shelve.
Read the playbook →