No. G
Journal / Index
Field notes from the studio.
Essays on AI engineering, design, and the economics of shipping. Written by the people doing the work, edited lightly.
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01 · 12 April 2026
AI Platforms / Engineering
→The economics of retrieval
Most teams underestimate how much retrieval quality, not model choice, drives the cost and reliability of an LLM product.
By Aurélie Marchant
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02 · 4 March 2026
AI Strategy / Regulation
→UK + EU AI Act readiness, in plain English
What UK operators actually need to do before the EU AI Act high-risk obligations bite — and what the UK regime is likely to ask in parallel.
By Reuben Achebe
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03 · 18 February 2026
Web Platforms / Engineering
→Why we ship most marketing sites on Astro
After three years of agency work across Next.js, Remix, and SvelteKit, Astro is our default for content-led sites. Here is the short version of why.
By Priya Ramanathan
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04 · 22 January 2026
Process
→Why every engagement starts with a two-week discovery
What we deliver in a fortnight, why we charge for it, and how it pays for itself before the first line of production code is written.
By Marek Holm