Headless storefront with AI-driven editorial merchandising for a heritage British retailer — print-grade typography, modern conversion.
Brimm wanted a storefront that read like a magazine and converted like a modern e-commerce site. We rebuilt their commerce surface on Astro with Shopify Hydrogen primitives, a Sanity editorial layer, and an AI-assisted merchandising tool that pairs new collections with archive editorial automatically — every suggestion editor-approved before it ships.
The site loads in under a second on UK 4G and gives the editorial team the kind of authoring tools they had on print, in a browser.